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Monday, 20 April 2009

The Chinese Challenge 2009 in Singapore

After so many years of Speaking Mandarin Campaign, it was proved that the Mandarin standards among the SG Citizen / Resident has improved significantly. According to DJ from Yes933, it was because most of the Singapore Citizens & Residents can communicate in Mandarin well. Therefore, it is no longer "Speak Mandarin Campaign, it is "Speak Better Mandarin Campaign".

"The Chinese Challenge" is launched to promote better chinese learning among the residents. There are 12 new Questions to challeng your Chinese (Language & History) every week, for consecutive 12 weeks. Qns must be answered between 10am on Monday until 9pm on Sunday.

There are a few types of rewards:
1. 6 ppl who scored the highest from week 1 to week 4
2. 6 ppl who scored the highest from week 5 to week 8
3. 6 ppl who scored the highest from week 9 to week 12
4. Highest scorers will be interviewed by Mediacorp and 6 ppl will be selected to participate the Grand Final on 《华文?谁怕谁!》 "LIVE"

The questions are quite tough.... Pls join in the fun by clicking the links below:
The Chinese Challenge

There are 8 versions of TV advertisement regarding this Chinese Challenge. You can browse them through the link below:
TV advertisement

*PS* There are a lot of "bombak" regarding these TV advertisement. Some felt offended by the meaning behind these ads. On the other hand, there are ppl who applaud for their creativity.

It depends on you, whether you want to take it too personally or appreciate their creativity. For me, 我举双手双脚支持这些广告的创意!

Pls take a look on some of the pages in The Chinese Challenge website.




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